Health problems are always important, so they increasingly want to be solved by using mobile applications. If the person needs some certain services of the clinic and they have to choose either to look for a suitable institution on the network and make an appointment by phone or use a simple and understandable application, they will probably choose the second option.
There are a lot of different solutions for the healthcare services on the market, but not all of them “survive”. Why? Because some of them were created in isolation from the needs of the users. If you think of creating the app in the medical sphere, think if it will meet the modern requirements of your target audience.
The product should solve the real problem. This is the basic condition for its development. Here is an example of a useful app in a certain period of time. Due to COVID-19 pandemic, many fitness centers around the world are closed. For many people, sport is a part of their everyday life.
As a result, the experts noticed a surge in the popularity of home workout apps. These programs help people to keep track of their health and fitness without spending big amounts of money. That’s the key to their popularity. And now think of the app that would give you advice on how to treat plague. It wouldn’t be in demand for sure.
So for an application to find its users accurately, you should determine for which target audience you are developing it. You have to answer some questions:
- What problem will the application solve?
- Who will use it and why?
- What characteristics distinguish this audience?
- Are there any similarities to your successful solutions on the market?
As a result, you need to get a solution with debugged functionality, attractive and user-friendly design. Ideally, the user should find what he needs in the internal menu in two or three clicks. The interaction with the application should be simple and straightforward.
When it comes to the choice of the platforms, of course, iOS and Android are the most popular. Ideally, your app should be available on each of these operating systems and work from both your smartphone and other devices.
There are many types of medical applications. Some of them are:
- Medical reference books which contain information about drugs, medical articles, list of symptoms, by marking which the person can understand if he is sick and what he should do.
- Assistants for pregnant women, who can track your period, give advice on proper nutrition, etc.
- Corporate applications, where any clinic, medical center, or hospital can have its own channel of communication with their clients in order to solve emerging problems, provide useful information, etc.
- Health management apps such as water monitoring, calorie calculator, diet tips, and more.
Best Healthcare Marketing Strategies for Your App
No matter what healthcare issue your mobile application solves and how useful it is, it is equally important to make it stand out from the crowd of similar apps. For this reason, you will have to develop a comprehensive healthcare app marketing plan to implement promotional tactics before the app’s launch and after its release to the market. Here are some of the best healthcare marketing strategies to keep in mind:
- Use Paid Search Ads. 8 out of 10 people are seeking various health information in search engines. It means that paid search ads will allow you to target and reach the specific people who will be the potential users of your mobile product.
- Create a Mobile-Friendly Website. You may be asking why your healthcare app needs a website. That is because most people are still looking for solutions to their problems in search engines, and you will want your website to rank for relevant keywords on the 1st page in Google’s SERPs.
- Be Active On Social Media. Two-thirds of all internet users are using their social media account at least 10-12 minutes a day. It means that it is very important to build accounts and post on social media as part of your pre-launch marketing tactics. You need to engage your target audience and make them interested in your solution even before it’s launch to the market.