When it comes to building any type of business one of the most important things is the relationship building with customers and potential customers. While many people may not view a dental office as being a business, that is exactly what it is. In order to build a dental business, the dentist patient relationship is extremely important.
The connection between the dentist and the patient is what will keep people coming back to the office and recommending the office to their friends and families. Here are several ways to establish a constructive relationship with patients.
Creating Trust and Value
In order to ensure that your patients remain happy with your dental practice and the services that are provided, it is necessary to actively engage and cater with each and every one of your patients. It is not enough to think that your professional skills or how efficient your team is will make a lasting impression.
The market today is extremely competitive and you will need to make your practice stand out above the others in order to retain your clients. Knowing your patients and actively listening and spending time with them while they are in your office can go a long way in building trust. This trust is what will keep them coming back to you for all of their dental needs.
A patient may not be able to fully judge the clinical quality of a practice. However, there are ways that you can make the right impression when it comes to your clinic. Social media posts about the new equipment that you are using as well as mentions from your patients about how good of a dentist you are, all can go a long way when it comes to gaining new patients and retaining your current ones.
It is important to note that personal attentiveness and customer service are the primary ways to practice a constructive dentist – patient relationship.
After Hours Calls
One simple way to help build a constructive dentist – patient relationship is to call your patients after hours. After you perform dental work on a patient, call them in the evening to see how they are doing. After hours calls will show your patient that you truly care about their well-being and that you want to know how they feel after having a procedure completed.
It is also important to always take calls after hours as this lets your patients know that you will be there for them if they need you to be.
When it comes down to it, the main thing that needs to be done in order to truly build the dentist patient relationship is to never take any of your patient’s for granted. Each patient that comes into a dental practice is expecting to be treated fairly. It is important to make sure that you are using your limited time with each patient to its fullest.
Ask patients questions that are relevant and make them feel cared for. Hygienists should be encouraged to create relationships with your patients as well because they likely spend more time with them than anyone else in the office. From the first visit, make sure that you and your staff do everything possible to show that you care about them and their oral health.
Overall, if the patients that come into a dental practice feel like they are being well taken care of, they are going to return. In addition, they will be more likely to recommend their friends, which is the best way to build up your dental practice.