Let’s face it, the economy is still in recovery mode, and that does not always bode well for small businesses. That is why every company, no matter the industry, needs to be prepared for whatever may come their way—especially those in outpatient physical therapy offices or other medical fields. That means being able to accommodate patients in order to retain them and being prepared for any changes in staffing you may experience.
If You Don’t Have the Time, They Will Go Elsewhere
The physical therapy world is extremely competitive, especially when it comes to small, outpatient locations. You have to compete with large inpatient facilities, hospitals and your small business competitors. So how do you keep a competitive advantage? It all boils down to what you can provide to your patients and how they feel about the treatment they receive.
Even in this technological world, word of mouth references still carry a lot of weight. With that in mind, you need to realize that every patient is not just one person you must help and please, you need to make an impact so they will refer their friends and family members as well.
Also, you need to be available. If your practice is so overrun with patients whom you cannot accommodate them all you need to make adjustments. While it is great having so many people come to your business, you will never be able to keep them if they feel you do not want or need their business.
Preparing for the What-Ifs
Staffing is always an issue small businesses face. As previously mentioned, the physical therapy world is very competitive. This is true not just of patients but those who staff your office as well. You need to know how to keep employees who may be getting other job offers and what will make them choose you over others. Also, you need to have a backup plan in case you are unable to retain your employees.
For example, what if the employee in charge of the physical therapy billing were to leave your business? Chances are they were the only person handling these necessary accounting duties. Will you be prepared to handle the impact this will have on your billing and office revenue? To prevent a massive financial crisis, look into services that can handle the billing for you as an outsourced associate. This will protect you should you experience a loss in your staffing.
Staying competitive is hard work and takes a lot of preparation for a variety of hypothetical situations, but taking action now will prevent a major problem later.