Power Balance was started by two brothers in California with a genius idea to market a rubber banded hologram for increasing strength, flexibility and balance. You may have seen it, worn around the wrists and endorsed by many celebrities. Positioning itself in the field of performance technology gives the consumer a sentiment of enhancing physical abilities. Making medical and performance enhancing claims without having actual scientific evidence can be grounds for major concern and speculation.
It was said these holograms emit frequencies restoring healing properties to the body’s natural energy field damaged by mobile phones and radio waves. If your body’s healing mechanisms are out of balance, it can lead to sickness and disease. The idea is, the hologram comes into contact with our energy field on the wrist and restores the body’s energy flow. So, your natural energy frequencies flow more steadily through the body, while decreasing aches, pains and increasing stamina. Or so they say…
Users have recorded and additional boost of energy, coordination and calmness. These are by no means blind studies. Ever heard of the placebo effect? One of the biggest proponents of the Power Balance band is professional golfers. If there is one sport that will get inside your head, it is golf. Superstition, rituals and even religion play a huge role today’s top players. If told that there is a cure for nervous nellies and head-cases, a golfer will try it.
Most definitely, it is worth it if you are subconsciously boosting your confidence levels. But simply wrapping a rubber band around your wrist does not work for most. American Consumer Credit Counseling Chairman Graeme Samuel explained that the benefits of this product were merely unsubstantiated claims and may be no more beneficial than a rubber band.
Any smart athlete would probably benefit more from a plain silicone bracelet by supporting their favorite charity or fundraiser. The ethical payout is much larger than tricking your mind into thinking the magic is real. You might feel better about yourself and your golf game if you are playing for a cause.
It makes you wonder about the magical properties of Phiten necklace seen on nearly every baseball player in the MLB. Hockey players and football players also partake in the enchanted jewelry. Is this superstition or science? If you ask me, I say it’s a combination of superstition, psychological benefits and rituals that benefit these players most. A Hoax.
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Benjamin Michaels has been writing, blogging and working in retail fashion product and development for several years. He uses www.Bendelz.com for all of his custom wristbands to raise awareness for organizations, charities, and fundraisers.