After decades of decadence and denial, many people find themselves in search of better health and wellness. When combined with the fitness-as-a-lifestyle crowd, it makes for a large group of people wanting to look and feel their best.
While each person ultimately finds their own path to a healthier lifestyle, many are helped along the way. Offering resources and guidance to those wishing to improve their health and wellness is a thriving business model that can take various forms, such as fitness clubs and day spas, but can always be classified as wellness centers.
If opening a wellness center sounds like an appealing venture, it’s essential to plan before moving forward with any business plans. As someone with a background in holistic medicine, massage, nutrition, fitness, or therapeutics, you’ve got the skills to do the job. Still, you might lack those needed to operate a successful enterprise.
With this in mind, let’s take a look at six tips for opening a wellness center:
If you’re going to start a business, you need to learn how to think like a business owner. The most straightforward way to do that is to go back to school. Earn a Doctor of Business Administration online or in person. Understand the basics of accounting, advertising, and sales. Learn the essentials of leadership and develop a leader mentality. Successful business owners are active participants in deciding their fate, not passive bystanders waiting to see what happens next.
Pick the right location
The selection in business location will prove vital to the success of your wellness center. First and foremost, the business should be conveniently located to suit your target customer. For instance, if your target clientele happens to be suburban moms and dads, a piece of a strip mall off a major road would be ideal. However, if you plan to appeal to a more urban and youthful crowd, then a downtown location close to mass transit would be the preferred option.
Hire the right staff
Chances are your customers will be more familiar with your employees than with you, the owner. Since those you hire will represent the business on your behalf, it’s essential to find the right people for the job. In addition to possessing the proper qualifications and credentials when applicable, your employees should have good people skills and an upbeat disposition. They should be sensitive to the individual wants and needs of clients and act accordingly within reason.
Get licensed and certified
Most states will require some form of licensing before you’re allowed to be legally open for business. Furthermore, those providing health and wellness services to your customers may also need to be properly certified. Failure to do so can lead to a wide range of undesirable consequences ranging from fines to jail.
Invest in marketing
Many first-time small business owners make the mistake of thinking it’s okay to sit back and wait for the customers to come to them. While it’s theoretically possible for such an approach to work, most successful ventures to rely on marketing investments to get the word out about their company. An upfront investment in online ads, radio commercials, and promotions is essential for generating an inaugural influx of customers.
Keep convenient business hours
Another amateurish mistake many startup owners make is establishing wonky business hours and refusing to budge. The reality is that 10 am to 6 pm Monday through Friday is not a convenient window for anyone other than a very narrow band of people. If you want your wellness center to succeed, keep it open when people have the time to stop in, whether it’s early enough for them to go before work or late enough for them to come by afterward.
There’s no shortage of people out there who want to look and feel their best. Those who provide health and wellness services help them reach their goals. However, to make it happen, they have to run a successful business.