Watch How This Supermarket Got People To Buy Their Rubbish (Much Less Food Waste!)

in Overall Health by

How many people in this world do not have enough food to eat? How many people are malnourished and/or can only afford cheaper processed foods because healthy produce is too costly? A LOT! Not only that, but we waste approximately 300 millions tons of food each year! Think of all the people who could be fed. The sad part is, this food that goes to waste could easily be put into the mouths of people if only there was a solution.


The good news? Now there is a solution. Although we still aren’t supplying food directly to people in need (this is something we at CE are actually working on-details soon!) this solution at least cuts down on food waste and gets people food at cheaper costs. What they are doing is taking the “ugly” fruits and vegetables that supermarkets won’t put on their shelves, buying it back from them and selling it for 30% less. So far, it’s been a huge success.

Check out the video below to find out about the “Inglorious Fruits & Vegetables” campaign that is reducing food waste significantly.

We Want To Hear From You – Let’s Make This Happen In More Stores

We want to see this happen in more stores around the world. We want to hear from you! Let’s come up with ideas and solutions to get other stores involved in this so that we can cut down on food waste and get people more cost effective food. How can you help? Let’s collaborate! If you have ideas as to how we can make this happen and encourage stores to do so, email us at [email protected] and let’s put the time and resources into doing this together effectively. Information is great, solutions in action are even better!