For over three years Botox has topped other cosmetic procedures—both surgical and nonsurgical—in popularity, bringing in an estimated 2.95 million patients nationwide. And despite economic hardships, Americans are undergoing cosmetic procedures more than ever.
Its popularity in the medical community remains steadfast in the face of the Affordable Health Care Act, which raises overhead costs for doctors on a number of cosmetic procedures in the form of rising administrative and equipment costs, and excise taxes. Botox is perhaps the least affected cosmetic procedure, facing a lower excise tax compared to other procedures.
Projections show that Botox procedures are expected to rise as the cosmetic surgery taboo fades, and as more doctors begin offering the service at costs no other procedure can match. For patients, the appeal in Botox lies in a number of factors. Let’s begin with a cost:
The Cost of Botox
The average cost for Botox in the United States is $358 per visit, and the effects of Botox last roughly 4 months. The change in a patient’s appearance is noticeable within a week compared to other procedures which may require repeat visits for any noticeable change.
For doctors, a vial of Botox with 100 units costs about $525 on average.
No Downtime with Botox
On top of low costs, Botox is incredibly convenient for “on-the-go” patients. With its short turnaround time, both doctors and patients can easily fit Botox procedures into a busy schedule, unlike other nonsurgical procedures, like laser hair removal and chemical peels. Meanwhile, this cosmetic procedure has virtually no downtime, meaning doctors do not have to accommodate for patients by filling rooms.
Other Uses for Botox
What many people do not know about Botox is that recent years have shown numerous other uses besides treating frown lines. Botox has been approved by the FDA for the treatment of:
The Greatest Appeal to Doctors
As previously mentioned, Botox is among the few cosmetic procedures to be minimally affected by healthcare reform excise taxes and other changes that increase overhead costs for doctors. Additionally, Botox training courses for physicians looking to introduce the treatment at their practice are low-cost and can be completed in a single day. Other programs, such as hCG training, offer similar convenience. Many of these programs also offer marketing lectures to help doctors learn how to bring in cosmetic patients.
Because of its growing applications and market, and the fact that health insurance does not cover cosmetic Botox treatments, many doctors looking to recuperate profits lost to healthcare reform are adding Botox to their list of services.
In the last year, Botox treatments saw a rise of 8 percent last year, an unprecedented growth in the current state of the economy. The bottom line is nothing is stopping the growing demand for Botox. Smaller, non-invasive aesthetic procedures like Botox are drawing in Americans who are seeking simple procedures to highlight their natural beauty. With its low-cost to doctors and patients, no downtime, minimal risk, and growing applications for medical issues, Botox promises to remain among the most requested non-surgical aesthetic procedure.