“Google it.” That seems to be the answer to most questions today: turn to the internet.
Subsequently, businesses are continuously in the battle to out rank all others in search engine results. Search engine optimization – SEO – is important because 75% of users never scroll past the first page of search results.
Each industry has its own specific SEO challenges and solutions. For those in the physical fitness industry, increasing awareness and establishing an internet presence can be difficult. As health clubs rely on a solely local audience base, they often put too much weight on word-of-mouth or convenience and neglect the power of digital marketing.
Maintaining a website for your health club is certainly a start. From there, the next step is to ensure you optimize on-site SEO. This includes leveraging existing meta information such as title tags and internal linking. Content is crucial and should be updated often, as timeliness plays a factor in SEO results.
Keywords are king here. You have to identify the most relevant surrounding all aspects of the fitness and health industry, and then ensure every aspect of your site includes them.
Off-site SEO should be optimized as well, and that means a lot of link building: increasing the number of sites that link back to yours. Often, those who cannot make on-site changes will focus fully on this aspect of SEO, but anyone can utilize it. Off-site contributes to page rank, and keywords, again, are critical.or in SEO results. Keywords are king here. You have to identify the most relevant surrounding all aspects of the fitness and health industry, and then ensure every aspect of your site includes them.
Local SEO is key in customer acquisition for health clubs. Both your location page on your own site and your Google+ local page should be optimized. The goal is to have your business show up when “geo” terms are included. An example: if you are a health club chain with locations throughout Colorado, you should appear when “gym Denver” is entered. The increasing importance of mobile also necessitates local SEO. Learn more about SEO and how it can help more business by visiting ZOG Digital.